Our brightest and widest range of OLED colors ever

Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XRTM.

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XRTM. Our revolutionary processor on Sony Bravia XRTM TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Our widest palette of colors, natural and bright

The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XRTM. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.

Enjoy real life depth with pure blacks and brighter colors

Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XRTM, it enhances pictures in the same way as your eyes focus, so you won't miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony

Acoustic Surface Audio+TM uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.

Discover new ways to enjoy TV with Bravia Cam

You're always in the best seat in the house with Bravia Cam. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Renew, recycle and reduce, designed for the environment

Our Bravia XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLASTM with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.

Our widest spectrum of colors, beautiful for the human eye

This new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XRTM, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Brightest colors and pure blacks for real-life depth and texture

XR OLED Contrast Pro powers our QD-OLED panel so you can enjoy true contrast with the brightest colors. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XRTM to detect screen temperature and precisely control light, delivering up to 200% as much color brightness as conventional OLED TVs.

Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XRTM accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for smooth, fast-moving action

Powered by our Cognitive Processor XRTM, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colors from every possible angle

Watching TV from the sides has never been so satisfying. Our next generation self-illuminating QD-OLED panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.

Less glare and reflection, immersive viewing

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our QD-OLED panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

Screen is the speaker, sound follows pictures precisely

Sound comes directly from the screen with Acoustic Surface Audio+TM. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

More powerful, more realistic soundtracks

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.

All your entertainment upscaled to 3D surround sound

With Bravia XRTM, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our Bravia XRTM TVs are also compatible with Dolby AtmosTM.

Voice ZoomTM 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Perfect with Sony audio

Paired with Sony audio equipment, our latest Bravia XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a Bravia XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby AtmosTM experience by combining our SRS-NS7 wearable speaker with Bravia XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

The optimal viewing experience, wherever you are

Connect your Bravia XR TV with the supplied Bravia Cam and enjoy TV like never before. Bravia Cam recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.